Making Your Business Easier to Find Online
A Competitive Advantage that Increases Traffic to Your Website
What is Search Engine Optimization (SEO)?
SEO is basically getting your website HIGHER on Google, Bing and Yahoo. More visibility, more traffic, more leads.
SEO increases traffic from free “organic,” or “natural” search results. Unlike Pay-Per-Click (PPC) / Paid Advertising, SEO is the art of integrating and orchestrating business strategy, technology and design to increase the number of website visitors from search engines like Google, Bing and Yahoo.
The DigitalOne Key to SEO: Forrester’s Research recommends that, “To be successful online today, a business MUST elevate Digital Marketing to the HIGHEST level of Core Business Strategy.” We help you develop an SEO strategy that leverages your competitive strengths to achieve “Business Success Online.”
CHOOSING AN SEO COMPANY: We PARTNER with you to develop an SEO Strategy for Google, Bing and Yahoo, so that your site gets the best search ranking results versus your competitors.
Choosing a PARTNER versus a ‘Vendor’
First, We Develop an SEO Marketing Strategy Customized for YOUR Unique Business
Today, online success IS business success. Success comes when you are strategically orchestrating ALL of your key digital marketing elements to DRIVE your primary business objectives. Your home page should establish, right away, who you are, what business you are in, what products or services you provide, and what sets you apart from your competitors.
Next, We Analyze Your Online Competitors
When it comes to competing in today’s digital marketplace, focus is everything. Google’s “Humming Bird” algorithm actually rewards businesses that are clear and concise about the specific products, services and benefits they promote online.What sets you apart from your competitors? What are your core values and STRENGTHS as a company? What are your MOST profitable products or services? These are your key competitive advantages.
We analyze your online competitors, then PARTNER with you to include your unique industry knowledge to develop a COMPLETE digital marketing plan that showcases your competitive advantages in ALL of your digital marketing efforts.
Then, We Design a Stunning Responsive Website to Showcase Your BusinessAppearances matter. Don’t fall behind by using outdated technology on your website. Google surveys show that, “60% of mobile visitors to your website are UNLIKELY TO RETURN TO YOUR SITE if they had difficulty, AND would definitely visit a COMPETITOR’S mobile site instead.”
Why do website visitors love Responsive Websites? Because a responsive-designed site is much easier to navigate on all sizes and types of devices. And as more and more people use high-resolution screens, the more your site needs to using the latest Retina-image technology. We make sure that your great products and services are showcased to look just as great on your website. More Responsive, More Retina-Ready, More Leads.
We enable your brand to perform “a cut above” your competitors, plus look great on ALL mobile devices at each step along the online buying process.
Finally, We Optimize your Site to Increase Search Visibility to Generate MORE Leads
Search engine optimization (SEO) is the process of increasing the visibility of your website in a search engine’s “natural” or un-paid (“organic”) results. Traditional advertising methods (yellow pages, print advertising, newspapers, radio, TV) have been steadily losing momentum while Internet usage continues to skyrocket.
A strategically designed SEO-friendly website that showcases your key products and services will rank high in organic search results and drive leads.
DigitalOne can also help your with Google AdWords Campaign Management to drive targeted traffic to your site – Traffic that you pay for ONLY when a prospect visits your site or calls you.