Digital Marketing involves content curation utilizing several different online platforms including: Pay Per Click (PPC) Advertising, Social Media Marketing, Display Advertising, and Email Marketing.
Google Ads is the #1 online advertising platform in the world – ergo, an important tool for your business to utilize. Our digital marketing experts are certified by Google, having demonstrated advanced knowledge of the Google Ads platform and various advertising techniques.
From keyword selection to bid placements, to the development and deployment of high-performance landing pages, we’ll put our expertise to work for your business.
Pay-Per-Click
Pay-Per-Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content.
Retargeting/Display Advertising
Retargeting is a type of display advertising that targets consumers that have already visited your website. After the consumer leaves your webpage, DigitalOne is able to “retarget” those customers by placing a display ad back in front of them while they navigate to other non-related pages. This is an incredibly cost effective and efficient way that our digital marketing agency Orange County experts will deploy to help you stay in front of a consumer who has left your page and has not converted into a sale.
Email Marketing
Email marketing can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Google Ads
GOOGLE ADS, formerly known as “Google AdWords”, is the number one online advertising platform in the world. Becoming skilled in Google Advertising is no easy task; from picking relevant keywords, to setting your bid prices, to developing converting landing pages for your ads, Google Ads is an intricate platform that we have mastered throughout the last decade.
Our experts will take the time to analyze your website and your business to see what truly matters to get the highest number of conversions and paying customers for your business.
Our experts are certified by Google and will take the time to analyze and optimize your campaign on a weekly basis. We are never satisfied with a campaign which is why we continually look to optimize a campaign through A/B split tests for landing pages or targeted keyword bidding.
